Getting to Know the Locals: Cassie Genc

the last traveler portrait

I had the great opportunity of talking with Cassie Genc, a local Milwaukee illustrator living in the Bayview area. Her work is full of whimsy, wonder, and robots. I have looked up to Cassie as an artist for many years and have always appreciated her use of vibrant colors and attention to detail. The pieces she creates transport to magical other worlds that leave you thirsting for further exploration into her work.
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The making of a mural, in chalk

Day 1: Setting the scene
One of my first assignments at Composure was to create a wall mural. It was the largest piece of artwork I’ve ever done. It was slightly intimidating at first, but I was ready to take on the challenge. Here’s a behind the scenes look at creating my first chalk wall mural!

First, you must do the research. Pulling inspiration pieces is not only a great way to get your creative juices flowing, but helps create a starting point for what will become the finished work. As an inspiration point, I began to gather pieces from past projects, a wide mix of different works. I wanted to incorporate designs from all different clients and find a way to integrate them all together.

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Creating a cohesive layout is like solving a puzzle. You start out with individual pieces and begin to find which pieces fit together, which pieces don’t.

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